Pre Sales / Marketing Consultants have to be excellent collaborators, as most of their job involves working with the sales team. They have to be top-notch communicators, as part of their job often involves interacting with customers. They do have to have some technical knowledge to do their job. They often use
Customer Relationship Management (CRM) software to assist the sales team in efficient customer communication.
Key Responsibilities for this position are:
Project Coordinator – Presales / Marketing:
Daily :
Conducting minimum of 2 product demos
Preparing at least 1 proposal document with time estimation / day
Handling of at least 2 requirement gathering calls / day
Weekly :
Market research in Identifying the Right Target audience, region and target industry vertical.
Briefing to sales team on the Right Target Audience & Stakeholders
Identify New Revenue streams and position the Product potential for approvals
Attract Right Target audience by Preparing the MKTG Collaterals for Product (News, Case study, Blog, Quora Answers for 4 each / product)
Act as a Liaison between Sales & Tech Team to add value to the role.
Handling of engagement calls to convert the prospects into Clients – 5 calls
Initiating client engagement calls to do upselling & Cross selling – 3 calls
Monthly :
Participate in review Meetings with Marketing Team – 1 /month
Provide Product Knowledge Support to Sales Team – 1 /month
Craft Sales Pitches for Sales Team – 2 /month
Lead generation Support – On demand
Active Client & partner engagements to convert order & partner enablement – 4 calls /month
Organizing Webinar & liaising with Sales team for registrations – 2 /month
